Digital Marketing is the marketing of a product or service using digital technologies, such as the Internet in principle or other media such as mobile phones or display ads.
The concept of Digital Marketing began to emerge since the 1990s and by the beginning of this century it has clearly affected the companies’ recruitment of technology in marketing.
And with the spread of technology and increasing reliance on it in everyday life, Digital Marketing campaigns have become more widespread and efficient.
The importance of digital marketing:
1. Reach a wide and new customer segment.
2 – Reach customers around the world, Digital Marketing is not confined to a particular area.
3 – Identify your customers and communicate directly with them.
4 – Building relationships between the company and customers, which increases the confidence of customers in your company.
5. Improve your customer service, solve customer problems and benefit from their suggestions.
6. Low Digital Marketing costs compared to normal marketing costs.
The most Famous Digital marketing companies:
The largest e-commerce company and its founder, Jeff Bezos, today is the richest of the world with a wealth of more than $ 112 billion.
And it offers many different products that can reach any country in the world.
The auction site is the first on the Internet where it represents the broker between the seller and the buyer.
and it’s possible to anyone to display his goods for sale or purchase of goods.
ِIt also the owner of a PayPal account for electronic currency, which offers online payments system for people who do not have bank accounts to enable them to pay online.
An online e-commerce site specializing in selling products at wholesale prices to B2B (B2B) and retail (B2C) customers around the world.
Also AliExpress is now a huge central store for a number of online stores. Where it is characterized by linking direct relations between Chinese producers and individuals in most parts of the world without the need for intermediaries.