What is visual identity?
It is the personality or face of your corporate in which you present your corporate to the public.
In additional it helps customers remembering your brand, and recognising anything relate your corporate once they see its visual identity.
The Visual Identity begins with a strong and distinctive design of the corporate logo.
Then make everything related to your corporate consistent with this logo in terms of colours and symbolism.
It can be applied to everything related to the corporate such as:
- products packaging and labelling.
- Corporate website and social media pages.
- Staff uniforms and identification cards.
- Corporate vehicles such as employees cars.
- Corporate buildings and furniture.
Most of large companies have a strong visual identity, and they use it to embed the company in the minds of consumers.
For example, Pepsi has its own distinctive visual identity, which applies to all related products, such as the company’s vehicles, buildings and billboards.
What is the importance of visual identity?
Companies spend millions of dollars on designing, developing and disseminating their visual identity, because of its importance and benefits to the corporate.
Most important benefits:
1-It demonstrates the difference of your company and its distinction in the global market is full of companies.
2- helps increase your market share.
Most of consumers tend to deal with well-known brands,and if you have a unique one, your number of permanent customers will increase.
3-Give an idea about your company.
Customers can recognise the nature of your business through your visual identity.
4-Contribute to the spread of your company.
Its spreads your company quickly among the public.